Old meets new rebrand

  • Peter Jackson

LGT Vestra brand merge Insight LGT: The largest family-owned private banking and asset management group in the world with headquarters in Liechtenstein. The LGT Group acquires a majority stake of Vestra Wealth. The existing visual identity is conservative and draws on the collection of classical art. Vestra: Forward thinking wealth management - their partnership with The School of Life led to the creation of ‘A Portfolio of Thoughts’, a series of philosophical essays which explores 12 important life areas. The current look and feel has a contemporary colour palette and bold modern typographic treatments. Question When old money buys new how can the rebrand allow Vestra to maintain its identity? Solution Develop a ‘Vestra way’ approach to the visual identity—vibrant colour palette meets details of classical paintings .