Old Navy Retail Innovation

The Old Navy Lab Store is a small retail footprint located in their headquarters, where they look to push the limits on what future retail experiences might look like before launching them in actual stores. It was here that I directed two parallel projects, the first being an in-store shopping app that served customers both on the sales floor and in the fitting room. The second would be the interactive Denim Wall, a large touchscreen that would allow customers to peruse styles and size fits via video.