OM-D: PHOTOGRAPHY PLAYGROUND 2014

  • Andy Machals
The interactive exhibition at the Opernwerkstätten Berlin-Mitte covers 7.000 sqm and is exploring room, space, illusion and perspective, showcasing the works of 9 internationally reknowned artists in site-specific room installations. Visitors are invited to explore the spaces through the eye of the newest model of the OM-D digital camera. The approach was visual, graphic, sculptural, scenographic and also performance related.

Artists:
Philip Beesley (Canada)
Leandro Erlich (Argentina)
AlexandLiane (UK)
Maser (Irland)
Anna Burns & Thomas Brown (UK)
Transforma (GER)
Dean Chamberlain (USA)
Antivj (UK & EU)
Clemens Behr (GER)

- Collaboratively devised the space concept for the exhibition and assisted in the creative production, incl. tech- and set-building, media and event production.
- Worked closely together with the artists of the exhibition by supporting them realise their visions in collaboration with local service providers and set/tech companies. Carried out creative quality control.
- Copywriting the art work descriptions and texts accompanying the exhibition on-site and in the press.
- Assisted the Head of Production in facilitating the tight schedule of the production period prior to the opening.
- Overseeing the preproduction and on-site production of particular installations.
- Supporting the Creative Director in administrative tasks.

Fotos: © Olympus
Exhibition Curation: flora&faunavisions GmbH
Head Agency: vitamin e
OM-D: PHOTOGRAPHY PLAYGROUND 2014 by Andy Machals
OM-D: PHOTOGRAPHY PLAYGROUND 2014 by Andy Machals
OM-D: PHOTOGRAPHY PLAYGROUND 2014 by Andy Machals
OM-D: PHOTOGRAPHY PLAYGROUND 2014 by Andy Machals
Andy Machals
Associate Director