Property made fashionable
One Blackfriars is set to become a new icon on the Southbank of London. St George came to ZAG to help them sell the remaining units through generating awareness and interest in the building. To reinvent the approach to selling luxury property.
By adopting the codes and conventions of modern luxury fashion brands within property built a brand story around ‘Modern British Luxury’ that elevated One Blackfriars above the market. By developing a new bold and contemporary Brand Identity ZAG helped shift One Blackfriars from a traditional development.
This resulted in an increased in inbound enquiries by 35%.