Only Connection

  • Jake Naparstek

In collaboration with: Tommy Mandry, Vanessa Keller & Ronaldas Slikas Only Connection typographically celebrates the ethos of rave culture in response to a brief set by Google & HMTC for D&AD New Blood. Only Connection focuses on the 3 benefits of raving. 1) Human connection 2) Disconnection from the everyday 3) Dance chemicals - Serotonin, Dopamine & Endorphins Outcomes consist of a 12” vinyl sleeve along with a set of posters. As an additional touchpoint, a VJ animation was created to be played at a modern electronic music event, displaying a message which relates back to the early days of raving.

Project Tags

Companies

  • Ravensbourne University London logo

    Ravensbourne University London

    • Design
  • Google logo

    Google

    • Technology
  • D&AD New Blood Festival 2020 logo

    D&AD New Blood Festival 2020

    • Events
  • H

    Hoffmitz Milken Center of Typography

    Skills