• Catherine Pryce
  • paul andrews
  • Patrick Smyth

Oreo wanted a moment of fame in the summer…a billboard stunt that grabbed headlines. The creative solution helped Oreo celebrate the 50th anniversary for the moon landing with ‘One Giant Lick for Mankind’, inserting the brand into culture in a fun and ownable way and replacing the moon surface with a mouthwatering view of an Oreo cookie creme filling.