• Sarah Ashley-Cantello
#OurstoLose was a campaign lead by YouTube's EMEA Marketing Team.

The campaign aimed to harness the following of a select number of YouTube creators to sign a petition for climate action. As a result, we garnered 200,000 signatures to the AVAAZ petition for climate action taken to the COP21 Paris Summit in 2015.

The campaign won D&AD's "Good Campaign of the Week".

At Flying Object, I produced and project managed the campaign visual identity, and the campaign hero video.

The hero video required close and sensitive liaison with key YouTube influencers to record original content. Shoots in New York, USA and Brighton, UK were set up to facilitate the creators' busy schedules.

We also collaborated closely with the agency, We Are Social, to coordinate the social media campaign involving campaign asset production and influencer activation.