P&G Ariel color liquid tabs

TV ad: Goth Client: P&G Ariel Media: Tv ad Proposition: Ariel tablets holds the colours in clothing for longer Idea: Goth girl comes in with attitude to changed her black T-shirt with skull graphic, until her mum steps in Reach: 20 millions viewers across digital terrestrial television Copy writer: Louise Murray

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Creative conceptual art director and UX design