Packaging Design

As a personal project to try and add some different contextualisation to my illustration work, I have been working on incorporating my illustrations into packaging designs, mostly food focused, as well as challenging my hatred for typography by creating the necessary branding for these hypothetical products too! The first of (hopefully) many more designs includes 4 conceptual smoothie drinks. I was able to have a lot of fun with this one! To create the labels, I drew a variety of fruits and veg and then overlapped them all to create 4 separate repeating patterns. The back of pack was an additional challenge that required a little more research but I made sure to include all the essential info with a little extra targeted at young and sustainable audience using health incentives, fun language, and descriptive icons for environmental impact.