Paperchase Texts

  • Jael Umerah-Makelemi

If you use your phone to text, chances are you've been burned by auto-correct. It's really difficult to get people to switch from texting to writing- even getting people to write more is a challenge. Whilst auto-correct can be a savior, it can also be a nuisance. Most people can relate to the embarrassment of an auto-correct 'fail.' These print ads shine a light on traditional forms of communication; emphasizing how great communication could be without auto-correct.