Our Peckish Bird Food client cares just as much about birds as their customers do. So we came up with an awareness campaign to get people to do more to help our British garden birds.
We unearthed a pretty shocking fact that up to 55 million birds are killed by cats every year in the UK, and then created a social media campaign encouraging people to stop the British garden bird population from declining even further. With the help of Aardman Animations, we created an online film and downloadable activity pack for kids on a very small budget.