Pengasia Launch

A collective platform that’s at the center of Asia's youth culture, focusing on the street style community. As a start-up project, Pengasia required some initial branding work in terms of colour pallets that would enhance their digital presence along with graphic design styles that placed them alongside competitors, whilst also setting them apart. This branding structure was then carried through to all digital assets from homepage, emails and social content. With a focus on Instagram, I switched the post content from static to motion and fashion to landscape, to really encapsulate Asia's fashion and lifestyle culture.