Penguin Random House re-design

While Penguin produces some of the most inspiring and creative book covers in the world, when I joined it was clear that the brand’s online output felt tired, and lacked confidence, consistency, and direction. There was a tendency to revert to a nostalgic design approach which made the brand look dated and didn’t capture the exciting spirit of the books Penguin publish. ​ After joining as Creative Director in 2019, I built a new in-house multidisciplinary team called Penguin Creative. With this new team, we worked on re-designing the Penguin brand's visual direction online. https://www.laneandco.design/