Pentahotels x Boardmasters

  • Francesca Welch
  • James Skipp

A series of Beach Cleans culminating in an activation at Boardmasters festival


Pentahotels were looking to raise brand awareness and creative brand advocacy with our millennial and Gen Z demographic at Boardmasters. They needed something genuinely authentic, which would tie in with their existing ethos of sustainability and their #pentagives campaign.

Focusing on giving back to local communities and educating on sustainability we devised a Penta Beach Clean Tour, stopping off in Ipswich, Liverpool, Belgium & Boadmasters. Bringing the Penta spirit to life at the festival, we transformed the Beach Bar at Fistral to embody the vibe of the Pentahotels community. Reinforcing Penta’s social & stylish offering, we also upweighted VIP with arcade games, beautiful reclaimed furniture, fire pits & table service.
  • 60,000+ visitors throughout the weekend
  • 100’s of plastic-free branded giveaways
  • 936kg of rubbish collected at Penta Beach Cleans
  • 471k social media reach during partnership
  • Aligned perfectly with the global #pentagives and #noplasticpenta marketing campaign