Focusing on giving back to local communities and educating on sustainability we devised a Penta Beach Clean Tour, stopping off in Ipswich, Liverpool, Belgium & Boadmasters. Bringing the Penta spirit to life at the festival, we transformed the Beach Bar at Fistral to embody the vibe of the Pentahotels community. Reinforcing Penta’s social & stylish offering, we also upweighted VIP with arcade games, beautiful reclaimed furniture, fire pits & table service.