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Pepsi Max - Chain Reaction

  • Doug Stewart
  • Julian Harriman-Dickinson

Created at HarrimanSteel, we made an explosive ad for Pepsi to celebrate the new year, with thousands of mousetraps and ping pong balls creating a massive chain reaction. The film got 20 million+ views across all media, and the campaign picked up a bronze Cannes Lions award in 2015.

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