THE CHALLENGE
Perfect Properties wanted to create a web app for new, small-scale property buyers who are looking to invest for additional income or financial security. The app was meant to provide comprehensive, reliable and uncomplicated information. It’s all about helping buyers get one step closer to their property dream by providing a seamless and enjoyable experience through its digital touchpoints.
MY ROLE
I've designed the UX of the product, producing wireframes based on user research and testing prototypes to refine the product. The app is fully responsive and can be easily accessed on any device. I've also designed the visual identity and the UI of the app. This includes colour scheme, typography, imagery, iconography and UI elements. I've also created a set of brand guidelines to help ensure consistency for future iterations of the product.