Period Visible

  • Aida Hamed El-Oweidy

This series of animations was created recently for a D&AD New Blood competition brief for The Case for Her and Mckinsey Design. The brief asked to come up with a solution to change the way people talk about menstruation issues. #PeriodVisible is a social media campaign that aims to spark debate and discussion. It is an invitation to share your stories to combat the social stigma around menstruation.