Photography: Scentless Images for a Niche Perfumery

*Apartment is a niche perfumery from Johannesburg. The fragrance or tasting notes from perfumes, skincare or craft alcohol are often used in the styling when shooting the product. To turn this trend on its head, none of the props I used in this series have a scent themselves so if you had to smell the photo, you'd only smell the perfume. Made in discussion with *Apartment's founder and nose, Leigh-Anne Drakes.