Pint Block THINK!
THINK! wanted to get people talking about a subject that’s not easy to bring up - drunk driving. So they created Pint Blocks, 60 tongue-in-cheek concepts to spread the message that it's ok, and indeed important, to step in and stop a friend from drinking alcohol if they are intending to drive. That’s one for each of the 60 people aged 17-24 involved in accidents, on average, each and every month of the year, where the driver was caught over the limit.
The illustrations are part of the campaign as billboards, social media posts, beer mats and are also part of a zine.