Pirate.com

Pirate.com run over 700 recording studios in the UK, Europe and the US, which anyone can hire by the hour to make music, podcast, DJ and dance. Pirate gives artists the space (and proper kit) to do their thing, so their new identity was deliberately lo-fi. We created a tone to match the stripped-back visuals but that wouldn’t jar with the stretched Arial Caps font. Words that are pared back, but not boring; in-your-face but not salesy; creative, not corporate. A tone of voice so spare, it’s stylised.