Pitch for Goldfish snacks

Client: Pepperidge Farm felt their flagship brand Goldfish snacks was tired and needed a new contemporary image for 2020 ​Proposition: It’s a crispy snack the has a head and fishtail so it’s a good area for Goldfish can uniquely claim Idea: How do people like to eat their Goldfish crispy snacks to settle debates, voting, dares, chores, arguments etc, so Instead of flipping a coin choose a person who eats the head or tail of the snack - Heads or Tails! Media: Dp press/posters 70s School photo,Trump, Rushmore Presidents