Pocket Sport rebrand

Pocket Sport isn't like other sportswear brands. In fact, it isn't just for sport. I refreshed the branding to reflect the Pockets's friendly and inclusive ethos. Playful typography takes centre stage, bringing the 'made for moving' tagline to life. It worked for Marie Claire, with their review: 'If you want a sportswear brand that makes you feel good about yourself, this is the one'. Shortly after the rebrand, Pocket Sport was picked up by John Lewis, with the branding wrapping the Sloane Street Peter Jones store.