Polaroid is back!
Impossible Project, the company that revived production of Polaroid film in 2008, rebranded as Polaroid Originals, after buying out the Polaroid brand and surviving production base.
The launch coincides with the 80th anniversary of Polaroid. I was asked to shoot the campaign and help to create "an identity that inevitably has something of a retro feel but manages to also appear bold, colourful and modern."
Companies
Blink Art
- Media Production
