Poliform Redesign Concept

A redesign concept for Poliform's website to bring their online visual in-line with contemporary digital design. Poliform is a renowned brand, known for high quality, luxury furniture and interiors. The aim of this concept was to create a website design that reflected the nature and quality of their products while being contemporary in approach. An off-white background was chosen to give a softer visual, complemented with large imagery, accent typography and a copious amount of space. The website structure was re-evaluated and amended to include new pages and features such as the ability to view collections in full and explore pieces in a more visual and immersive way. As well as this, an interactive catalog viewer was added to allow users to refer to products and their finishes while browsing.