I first came across the work of Florian Gadsby on Instagram in 2017. The clean design and muted colours of his cups and bowls spoke to me the same way that Brian Eno's music does. I didn't think too much about it until I tried to buy one of his products, which would go on sale the following Sunday evening. When I visited the online store just minutes after the indicated time, everything was sold out.
Florian got into pottery at a very young age. He attended a Steiner School in London, which emphasised the holistic development of a student's abilities through intellectual, artistic, and practical skills. His earliest memory regarding ceramics is that of being in kindergarten, digging up and firing clay. But his real infatuation with the medium came at 16 or 17 years old, when he started throwing on a potter's wheel.
"My first throwing teacher - Caroline - was a factory worker, she was used to throwing thousands and thousands of the same thing, so she was very quick. She threw a jug and she was fast and precise, and as soon as I started I was hooked."
After high school, Florian wanted to learn how to make functional ceramics, but he found that every university he visited was focusing too much on conceptual art, and did little or no throwing at all. Not only that, many of the potters he met while deciding his next steps would remark the hardships of being the profession, how it would take him twenty years to get anywhere, and another twenty to be known. Others, like James Hake, were incredibly supportive and pointed him to the Thomas Town ceramics school in Ireland. It offered an intensive, two year course focused on the practical skills needed to become a studio potter. He was accepted as one in twelve out of 150 applicants.
Like in a scene from the movie An Officer and a Gentleman, the school challenged the students to make things in one minute or less, over and over again. They were trained in production-throwing, and there was a lot of critique aimed at pushing them forward.
"I wanted to learn how to be a good maker, and you’re not going to get it unless people are telling you what you’re doing wrong."
Two weeks after leaving Ireland, he got an apprenticeship job back in London with renowned British studio potter Lisa Hammond. It literally started with a baptism of fire when shortly after joining Hammond the kiln blew up, and Florian had to help dismantling and rebuilding it. A huge amount of his initial work had to be recycled and reclaimed until he got it right. The apprenticeship lasted for two years, followed by a third one working for her.
It was around during his time with Hammond that Florian started using Instagram, at first just to keep friends and family informed on what he was doing. Back then the platform was still relatively small (100 million users compared to the current billion monthly ones), and not many potters were on it. It was not just the right timing though. Since his early days on Instagram, Gadsby would spend maybe thirty minutes at the studio taking pictures and making videos, and two-three hours at night documenting and sharing his process, answering questions, and writing brief essays. What people often don't see is that he's been showing up every signle day for the last five years. In those days you couldn't advertise on the platform to get likes and follows. Today, his profile has more than 280,000 followers. "I think that people that follow me or buy my work are interested in me, not a brand."
When the time came for him to sell his work, he had already built an audience. But even with that, he didn't rush into it, and didn’t put anything on sale until reaching seventy thousand followers. When his shop went online for the first time with just 10 objects, they were taken away in maybe a minute. "I got heart palpitations as it was happening."
Florian has a tendency to take on big challenges head-on. His training in Ireland, apprenticing with Lisa Hammond, and then in 2017 he spent six months in Japan assisting the legendary Ken Matsuzaki in the town of Mashiko (to learn more about Ken, see the video linked at the end of this issue).
The workload in Japan was intense, with six days a week that started at 8 in the morning with several hours spent sweeping floors, and often finishing at midnight. It was very cold during the winter, but the gruelling routine kept him busy and focused. Florian would support the daily activities of Ken and his apprentice of eight years, Doi, while learning new techniques, the use of the kick-wheel, and working with local clays and glazes. At the end of this period he was given a month to make his own work."People ask me why I’m not making pots like the ones [I did] there. There’s no point of me going to Japan, using their materials, and then imitate badly the work that I see around me. So I really wanted to make my style with their glazes."
Florian has been making pots since we was at school, and has never had another job. He is 27 years old, and is currently in the first year running his own studio in London.
"I’ve never been in a position in my life where I could make lots of work. Because now I need to make a living, the idea of making hundreds of things is very exciting."
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