Practice Resilience

​​Practice resilience is an empowering healthcare practice run by entrepreneur Emily Ball, who helps healthcare providers succeed and grow their businesses. I was approached to create a logo and rebrand in the existing company colours. The logo and branding project had to reflect the company’s ethos and values and had to include a helix; symbolic of nature/science and include a phoenix; symbolic of rebirth, eternity and strength. The brand wanted a clean, professional look in line with the professional healthcare the company provides. Alongside the logo, I’ve developed a series of business assets such as business cards and promotional material branded designed in line with the client brief and values.