Predators - Key Art and Copy
Concept and art direction for the Sky Nature documentary series Predators, narrated by Tom Hardy. This limited series followed five apex predators in the fight for their lives.
The brief: to create a premium key art concept which reflected the cutting-edge filming techniques which bring us closer to these magnificent animals than ever before.
Our approach was to present the predators, not as invincible killers, but fragile and vulnerable creatures, struggling to survive in a changing world.
The idea: get closer to nature's rulers, close enough to see the threats they face every day: from climate change to food scarcity. We see wildfire, melting glaciers, flooding, reflected in their eyes.
Project Tags
Companies
Sky
- Television
