Primark — Farrell

  • Liz Hay
Primark’s first foray into a premium men’s collection became the relaunch of Robbie Williams’ range: Farrell.
Inspired by his late grandfather – ‘a notable dresser’ – we tried to tell the brand story with the grit and humour it deserved. The window, digital and bespoke instore area was designed to be true to the brand's artisan heritage.

Companies

  • DRY UK logo

    DRY UK

    • Design
  • Primark logo

    Primark

    • Fashion and Textiles

Skills