Primark — Farrell

  • Liz Hay
Primark’s first foray into a premium men’s collection became the relaunch of Robbie Williams’ range: Farrell.
Inspired by his late grandfather – ‘a notable dresser’ – we tried to tell the brand story with the grit and humour it deserved. The window, digital and bespoke instore area was designed to be true to the brand's artisan heritage.


  • DRY UK logo

    DRY UK

    • Design
  • Primark logo


    • Fashion and Textiles