Primark’s first foray into a premium men’s collection became the relaunch of Robbie Williams’ range: Farrell.
Inspired by his late grandfather – ‘a notable dresser’ – we tried to tell the brand story with the grit and humour it deserved. The window, digital and bespoke instore area was designed to be true to the brand's artisan heritage.
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DRY UK
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Primark
- Fashion and Textiles