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Primark — Farrell

  • Liz Hay
Primark’s first foray into a premium men’s collection became the relaunch of Robbie Williams’ range; Farrell. Inspired by his late grandfather, ‘a notable dresser’ therein followed a journey to tell the brand story with the grit and humour it deserved. The window, digital and bespoke instore area was true to the brand heritage.  
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Skills

  • Brand Identity
  • Retail Design
  • Art Direction
  • Campaign Advertising

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