Back to school is more than just annoying Asda ads, busy buses and the sudden realisation you’re getting old. For children all over the world it’s the first step towards realising their dreams – a step every one of them should be able to take, wherever they are.
And to help make sure every child gets to take that step, we created a social media campaign for Save the Children highlighting the importance of education.
We launched the campaign with a video of children across the globe on their first day of school holding up signs stating their dream job. We then encouraged parents to follow suit on social media, and donate to Save the Children – to make sure more kids get to realise their potential too.