Pulp Juice Product Launch

  • Danah Karam

Brief: Develop branding, product name, and the storyline for a new juice. Came up with the name, Sunset Rush. The juice looked like a sunset and it tasted like one if a sunset could be palatable. Developed the storyline and product description to give customers the opportunity to taste something no one has ever tasted or will ever taste.

Pulp Juice Product Launch by Danah Karam
Danah Karam
Creative Director