PUMA Project

This was a brief given to me by PUMA when applying for their internship. The brief was to design a capsule collection for the target consumer of 18-25 year olds who are outgoing, enjoy playing sports but also hang out with friends/go to gigs in casual/lifestyle brands and wants to wear cool, bold and contemporary athleisure. I focused on the underground rave scene in Kiev, Ukraine fused with the grime scene and football within the UK.