PUMA Project

  • Daniella Silvera

This was a brief given to me by PUMA when applying for their internship. The brief was to design a capsule collection for the target consumer of 18-25 year olds who are outgoing, enjoy playing sports but also hang out with friends/go to gigs in casual/lifestyle brands and wants to wear cool, bold and contemporary athleisure. I focused on the underground rave scene in Kiev, Ukraine fused with the grime scene and football within the UK.

PUMA Project by Daniella Silvera
PUMA Project by Daniella Silvera
PUMA Project by Daniella Silvera
PUMA Project by Daniella Silvera
PUMA Project by Daniella Silvera
PUMA Project by Daniella Silvera
PUMA Project by Daniella Silvera
PUMA Project by Daniella Silvera
Daniella Silvera
Fashion designer