PUMA SS18

Project for a retail specific capsule. With brief from Retailer and Brand. Retailer Brief: Street style –steps/underpass Lighting to be quite natural with a raw feel Play around with angles of the shots –shots from below to showcase the underpass Brand Brief: Powerful, streetwise, and strong. Warm color temperature, black areas and shadows should have detail and look a little color-washed. capture natural light / Open shade Keep it interesting. Use perspective and a strong vantage point to keep the product/model the focus of the image. A view to it being like a more urban ‘en pointe’.