Punk'd

  • Clare Taylor

Organix created a new snack food for children’s lunch boxes. This product was aimed at children who had outgrown the toddler snacks that were already on offer.

I was involved from the very beginning of the project, helping the strategy team to create potential territories that would inspire the rest of the work going forward. From there, I continued to work on pack concepts as well branding for the product itself, leading to the launch of the very first Punk’d products.
Following this initial stage, I then continued to oversee the design and rollout of a wide range of products that lived within the Punk’d world that I helped to create