Sleek

“Sleek is a young and vibrant brand that celebrates diversity and encourages young women to create their own look”.

As senior designer working on Sleek’s first ever Christmas gift set, I was able to explore a wide range of concepts at a very early stage of the project. The routes needed to be cool and youthful and focussed on the ritual of opening to create excitement and desire.
One of my original routes was chosen and developed into an entire range, retaining its bold simplicity that the idea was originally based around. 