'Puzzle Play!' - ITV Creates Motion Design Ident

A visual animation response to ITV's 'ITV Creates' initiative. Using the motif of a puzzle and linking to those particular aspects of ITV, an animation has been created to reference creativity in building the puzzle to form the ITV logo followed by the quick explosion of segments to link to the twist and turns it can take with its programs in a fun and interesting way, with a playful element influencing the animation and its style.