Reach out, make some noise, tell those from the wider RAF family who are most in need that there is help and hope a phone call away.
The fund is not being spent and yet there are thousands of people who don’t ask for help, either due to lack of awareness or a stoic pride, who believe there is always someone more deserving. So how do we break this cycle?
Be direct, make our audience re-evaluate their situation and their thinking. Show our audience real situations and ask why they suffer in silence, almost embarrass them.
We created an integrated ad campaign with print, bus interiors, social media and radio targeted in the East Anglia area. We partnered with RH Partners who planned and bought the media.