Rap Goes Pop! Vice x Kellogs Pop Tarts

I directed a short music doc for a @vice + @poptartsus featuring my all time favourite music producer duo @fanatixonline who absolutely smashed it. Meeting heroes here did not disappoint they lit the track on fire � I was thrilled to land this job - Huge thanks to @kateturnerproducer and @archieharding for getting me on-board. I absolutely LOVE directing music content, and being awarded this fun lil music doc meant getting to show sides to how FanatiX @dro_thefanatix and @cdot_thefanatix work in a different way to what had been seen before - one word, Xylophone : ) It can be tricky striking a balance between brand and content and ensuring that the Talent comes across authentically - but I think all the elements weaved together petty well for this film - there’s a lot of brand but it works! The Talent were, well very Talented and It was a super fun process to document. Massive props to rapper @k1strange for bringing the flavors - quite literally. Thanks to the mind-blowing PROducer skills of @laurenhavard and a fantastic crew on the day PM @staceyarthurvoa ☎️ � Cinematography @femiawojide ���❤️ sorry about the Typo!! Xx � FP @jerry_amadi_pradon Sound @GeorgeWatts � AC @inesduarte___ @danielladumontmakeup � DIT @i_gave_you_power_ � Gaffer Callum Collins @liteworx.tv � � Spark @RobbieSmith @liteworx.tv � Runner @bolia_bamolende runner�� Edit @editor_remi � ✂️ Colorist @cjcoolbear � Thanks to Wolves Records, K1 Strange and The Fanatix Watch full film at www.shimmy.world ✌�