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Rebranding on Alexander McQueen

MASTER THESIS

REBRANDING ON ALEXANDER MCQUEEN

The Rebranding Concept is presented with a brand book and a video - for the new communication strategy. The project includes a complete communication concept, visuals, merchandising strategy & financial plan.
The book cover is molded by hand in tin metal and binding is made of parchment leather and stitched by hand. Visuals [self-creation or photomontage] in Photoshop, Text/Layout Design in InDesign and Graphs/Icons in Illustrator, Video Editing in Premiere.

I WANT YOU, BUT YOU WILL NEVER HAVE ME
McQueen Woman is highly sexualised, sublime and damned - but you can't have her. This is love that kills you and since you can't consummate it, it will go with you even after death. You will be always damned.
LOVE AFTER DEATH 
Sewing as Suture. Beauty functions like a bridge.
HAUTE COUTURE - HAUTE SUTURE | JENSEITS - DIESEITS

Project Tags

  • rebrand
  • fashion
  • Alexander McQueen
  • concept design
  • image creation
  • Haute Couture
  • communication strategy
  • Concept Development
  • brand management

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