Rebranding Snappy Snaps

Challenge: Rebrand UK photographic chain, Snappy Snaps in order to give them an identity that matches their premium price points and appeals to a younger audience without alienating their current market. Solution: A concept based on embracing the beauty of the unknown. That surprise 'aha!' moment when you get your film prints back and are rediscovering some forgotten memories. Muted colours and grainy image treatments provide a retro yet contemporary feel with the tone of voice giving it a more playful edge. Includes UX/UI design of the app and instore touch pads. A student project for Shillington.