Join The–Dots

Tag yourself in this project

Jeng Au will need to approve that you worked on “Recycle Coca-Cola” before we add you as a collaborator.

Recycle Coca-Cola

Brief: Encourage more people to recycyle Coca-Coka's plastic bottles, specifically 16-25 year olds across the UK.

IDEA 1

Revolving around the phrase "every bottle you recycle saves enough energy to power a bulb for 6 hours." to create a billboard campaign. Passerbys can throw their plastic bottles into the slots and as they do so a bulb on the billboard will light up. Other potential results could include a jingle being played, or an instant photo being taken as a bottle drops into the slot.

IDEA 2: Coke Float

d

IDEA 3

Problem: People see empty plastic bottles as worthless.
Solution: Host an event where empty plastic bottles are used as the currency.
Execution: A Coca-Cola fun fair where people bring their bottles to trade in for tokens which they can then use to enjoy the fun fair.

Project Team

Jeng Au

  • Message

Join our Pro Plan to message Jeng

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Creative
  •  

Ozge Bakier

  • Message

Join our Pro Plan to message Ozge

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Creative
  • Morrisons

Lauren Adeyemi

  • Message

Join our Pro Plan to message Lauren

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Junior Creative
  •  

Project Tags

  • recycling
  • coca cola
  • Environmental Issues

Share your new project