Brief: Encourage more people to recycyle Coca-Coka's plastic bottles, specifically 16-25 year olds across the UK.
IDEA 1
Revolving around the phrase "every bottle you recycle saves enough energy to power a bulb for 6 hours." to create a billboard campaign. Passerbys can throw their plastic bottles into the slots and as they do so a bulb on the billboard will light up. Other potential results could include a jingle being played, or an instant photo being taken as a bottle drops into the slot.
IDEA 2: Coke Float
d
IDEA 3
Problem: People see empty plastic bottles as worthless.
Solution: Host an event where empty plastic bottles are used as the currency.
Execution: A Coca-Cola fun fair where people bring their bottles to trade in for tokens which they can then use to enjoy the fun fair.