Each year in Serbia the number of deaths related to high blood pressure is equivalent to the population of an average town. When it comes to unhealthy habits, people in Serbia might be the first in the world. However, when it comes to taking care of our health, going to a doctor is usually the last thing we do. That’s why Hemofarm Foundation felt the need to make this “silent killer” visible and raise awareness about its consequences. To provoke and start a conversation about high blood pressure, and give color and shape to this disease, we made an outdoor installation.
