Reebok x Jaykae Zig Launch

To support the launch of Reebok's most energised sneaker ever, the Zig Kintetica, we signed and commissioned rapper-of-the-moment Jaykae to bring the true energy of the silhouette to life. Through a low-fi, raw and authentic 4 hour shoot, we captured Jaykae in Zig as he displayed his own unique 'disruptive' energy before, during and after his performance supporting Stormzy on the Amsterdam leg of the H.I.T.H European tour. Stills, video and gift content was published on talent and brand socials and used in paid digital, social and OOH formats.