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RELEASE1.0

CultureLabel created an online competition platform called RELEASE for Tate Modern which offered a challenge to creative’s to develop two products for the 10-year anniversary of the gallery

Wallpaper* magazine were our media partners and ran a major feature article and online advertising.

By the end of this competition and a further one with the ICA several thousand people registered with the competition platform as creative’s or consumers and nearly 500 submitted designs

Credits

Peter Tullin

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