RENAULT / FOUR PLUS

  • Marc Allenby

A fully integrated campaign was created for the launch of the 4+ customer care package. Rather than creating a heavy-handed campaign toting the package’s benefits, we tapped into an emotional truth: a lot can happen in four years. We created two TV spots entitled ‘Fate’ and ‘The Kid’, a bold print campaign and a social activation. Directed by Pete Riski through Rattling Stick.

RENAULT / FOUR PLUS by Marc Allenby
RENAULT / FOUR PLUS by Marc Allenby
RENAULT / FOUR PLUS by Marc Allenby
Marc Allenby
Creative Director