Replay Hyperflex Launch - Old Selfridges Hotel
Role : Assistant Producer
Agency Credit to Wonderland Agency
Devise a compelling, creative and educational experience highlighting the key features of the world's first active denims - #TheFlexibles by Replay.
Demonstrate through acro-sport performances, each of the range's potentialities - hyperflex, hyperskin, hyperfree.
Wonderland brought the 'spirit of Replay' to The Old Selfridge's Hotel! A multi sensorial experience that took guests on a journey of discovery, utilising powerful visual stimuli and insightful performance throughout.
Through thoughtful choreography, we created an innovative & impactful visual link between the performance and the HYPER range being showcased. The start of each performance activated the relevant product display with touches of brand red creating a provocative atmosphere.
Final press figures were 118 with key titles GQ, Esquire, GQ Style, Shortlist, Coach, Marie Claire, Elle, InStyle, Grazia, Glamour and Vogue.com. Plus national newspaper attendance included the Telegraph, The Metro, Daily Mail, Mail Online and ES Magazine.