Revisited @ Ted Baker
I worked with multiple teams across Ted to complete a sustainability project with colleagues to pitch to the production director. As fashion is damaging for the environment we looked into ways Ted could be more sustainable and create more longevity with the garments in a world of disposable fashion. One of the main ideas for this collection was to reach out to university students to rework garments and use customisation to turn something old into something new that could be used as a capsule collection. We utilised different skills within the team to create a sub-brand called ‘RevisiTED’. I designed and mocked up a logo to create a visual and sense of reality for the collection.