The brief:
In summary, the main problem with the Torture Museum is that they are not communicating their brand values clearly. Their real brand values are educating people about the presence of torture in the modern world, partnering with Amnesty International to fight for human rights, raising awareness of young people and getting them involved into stopping modern world torture.
Design outcome:
To solve this problem, I have developed three main design elements - mobile website, posters and new space for the museum. I have changed the concept of the Torture Museum and created a completely new identity - Revoke Charity Association fighting against torture. My audience are young people aged 16-25 who are ready to fight for human rights.
Below are the Revoke posters and examples of their application.
This is the Revoke mobile website, where the user can find information about this charity association, statistics on torture in the modern world, get involved by joining the association, donating or volunteering and contact information.
Before websites used to develop from desktop websites to mobile website, but I decided to go the other way, as my target audience are young people.
I have made a 3 dimensional model of the space to show what it is going to look like inside.
Every room is going to have big windows to allow a lot of natural light come into the space. It represents the freedom, breakthrough Revoke is fighting for.
Some rooms have long rectangular windows on the walls and ceiling, which form interesting shadows. The main atrium of the Revoke space has circular windows and a big circle on the ceiling, as circle is the main graphic element of my association. It creates really nice circular shapes inside the space with natural light.