Rexona - #InclusionInMovement

D&AD New Blood entry. 90% of Deaf children are born into hearing families. Families that have little to no knowledge of how to effectively communicate. So how can we expect the world to communicate with the Deaf? Inclusion In Movement is a global campaign that sets out to tackle this issue, teaching the world how to learn the basics of sign language by combining fingerspelling with the universal language of dance. The campaign creates a social movement leading up to an unique interactive experience at the Rexona Dance Studio that raises money for the Deaf Child Worldwide.