RIVELLA / TREE ON TOUR

The corona pandemic is forcing us to spend more time at home. How can we bring some refreshment to this repetitive daily routine? For the launch of the new flavor Rivella Grapefruit, Switzerland's favorite brand Rivella, together with Freundliche Grüsse and MARTY/TREZZINI, brings a refreshing social media activation with emotional images: The target group is surprised at home. A Rivella grapefruit tree grows in front of the windows and balconies and makes the summery taste directly tangible. With its new limited edition grapefruit variety, Rivella ensures that summer will not be boring. The video tells the story of a Piaggio delivery van that whizzes through Switzerland with a grapefruit tree on the back of the truck, bringing good cheer.